Waikaitu Celebrates 10th Anniversary

…and we thought it was time for a little change!

To move towards a better future, we need to work in harmony with nature. From the way Waikaitu collaborates with growers and distributors, through to our approach to scientific innovation – everything in balance and everything in harmony. We need to embody equal measures of empathy and confidence, having the strength to stand strong for the land, and the patience to be able to bring others along for the journey. 
Our original logo captured this ethos, a wave echoed by the form of an anchor. For our new logo we wanted to incorporate the connection of the seaweed from the sea to the crops we farm on land and symbolise how a holistic and regenerative farming practice is the anchor for a healthy ecosystem and growth.
Have we been successful? 

We are looking forward to your feedback on our new labels and brochures!